<aside> 👇 Fundamentals

</aside>

Brand Purpose

Why was your brand created?

To prevent one central authority to control the fate of millions of individual creators making their living promoting their content.

Core Values

What principles guide the actions behind your brand? How will your brand live up to them?

• A strong belief in providing equal opportunity for all.
• Being transparent about the process.
• No BS mindset to reach the solution quickly.
• A pinch of crazy to add randomness.
• A heart warming welcome into the unknown.

Core Audience

What is the market for your brand? Be specific as possible (consult with your sales team, if you have existing customers) and constantly update this portion.

• Writers
• Audio Creators
• Video Creators
• Visual Creators

<aside> 👇 User Persona

</aside>

Persona 1